Jon has an encyclopedia's worth of knowledge at the forefront of his mind, and in 2023 we turned about sixty pieces of it into short films.

Case study · Jon Barnes · 2023

Jon Barnes

Jon Barnes, consultant and speaker on autonomy at work

Jon Barnes helps business owners and team leaders build organisations where responsibility is shared, so it stops all coming back to the person at the top.

When he came to me in April 2023 he had plenty to say and nothing filmed. So we spent four hours on strategy, two days filming in April and the next few months editing, and he ended up with the films and two sets of photographs.

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Where he started

Jon told me the dots tend to join up for him out running on the South Downs, or talking things through with a client in a coffee shop or on a walk.

He'd thought about what the films should do, and before our strategy session he wrote down his hypothesis for me.

“If I produce regular, erudite and relatable short form video content, then I will generate more high quality leads for both consulting work and speaker engagements.”

Jon Barnes, before our strategy session in April 2023

And he told me what he didn't want, which was any pretending.

He wanted the enthusiasm he has with clients one to one to come through on camera, soap box moments and all.

What working with us involved

  1. Strategy

    Before our session Jon sent me links to his existing material, and I sent him a questionnaire to fill in over Easter. Then we spent four hours together at Plus X in Brighton, and his answers turned into most of the list of films.

    Strategy and three months of video, signed 6 April 2023

    A page from the roadmap Kevan sent Jon in April 2023, Our Opportunities: a deep dive into Jon's theory and practice, and his activities and interests
  2. Photography

    I always make time for photos on a project like this, so we did two sets for Jon. The first came out of the spring filming, and when we filmed his testimonial in January 2024 I took 45 new headshots the same day.

    63 photos in May 2023

    Three of the 45 headshots from January 2024: Jon in an office, against a dark blue backdrop, and on a terrace above the city

What we made

Jon's films are him talking about autonomy at work, many of them in under a minute, and a lot of them were filmed outside.

  1. Short films

    They take on the questions his clients ask him, like how decisions get made when a team runs itself or how conflict gets handled, and the stories he tells to answer them, from his son's school in Costa Rica to starlings murmurating.

    Jon sitting in a sunlit wood, smiling to the camera, in a short film
  2. In the studio and outdoors

    We filmed a day in the studio on two cameras, then went out into the woods and parkland at Stanmer Park.

    Jon in an armchair in the studio, talking to the camera
    Jon in an orange jacket, crouched on the grass at Stanmer Park
  3. A testimonial

    In January 2024 we filmed Jon talking about the project, and I edited that film so I could send it to people thinking about working with me.

The films

Here are a few of Jon's films.

Democratic Schooling in Costa Rica · 0:50
Chaos · 0:36
Steel manning and other exercises · 2:04
Working with clients in nature · 0:22
Kevan smiling at the camera with a camera on his harness and a light beside him, on the day of Jon's headshots, January 2024

Start a conversation

I think of a project like this as a way in to building a YouTube channel full of what you know, with films that are still doing their job years after they're made.

Whenever we make longer films, they're for your website and for sending to people directly, and most of all they're for YouTube.

Is there a subject you could talk about for hours that most of your future clients have never heard you talk about?

Book an Explore call and tell me what it is, and we'll work out what to film first. Or just email me at kevan@epiphanycontent.com.