Jemma Fairclough-Haynes advises businesses on employment law, and in 2023 we filmed her answering the questions they bring her.
Jemma Fairclough-Haynes, Orchard Employment Law
Orchard Employment Law was based at a coworking space in Rochester when we filmed with Jemma that March.
From that one day of filming she had eighteen films by the end of April, some on the problems employers come to her with and some about how Orchard started.
Where she started
Jemma already had some videos when we spoke in February 2023, and I watched them before I wrote her a proposal.
In one of them the wall behind her said Dragon Co-working, so before we filmed anything I suggested she get an Orchard banner or a framed logo for the office shots.
She speaks at events and comes across well in a room, so the plan was to get that on camera, in the office and out around Rochester.
What working with us involved
Strategy
The proposal I wrote her set out what the films were for and where they'd go first, which was YouTube and LinkedIn, and it suggested an interview about how Orchard began and a short introduction to what Orchard does. Both of those ended up in the finished set.
Proposal sent 21 February 2023
Editing
I filmed her on two cameras, and when I edited the films I cut between the two angles using my best judgement and set up a caption template for her, so the films would look like they belonged together.
All drafts with her by 11 April 2023
What we made
Eighteen films from one day of filming, edited over the following month.
Answers for employers
Jemma talking through the things employers ask her about, like paying bonuses, long-term absence and what happens at an employment tribunal.
The story of Orchard
Why she started Orchard, how it began and what it does, from an interview on the day.
Getting in touch
Two films on how to work with Orchard and the reasons to get in touch.
The films
Here are a few of Jemma's films. Seven of her explainers for employers went up on Orchard's YouTube channel between April and June 2023, about one a week, and they're still there now.
Everything we made
18 films.
Films
Answers for employers
10 films
The story of Orchard
6 films
Getting in touch
2 films
